As a Social Media Manager at Web Xpress, NAEEM PATOARY contributes to developing and executing thoughtful, engaging, and audience-focused social media strategies. The role connects content planning, audience engagement, brand communication, and performance analysis with the broader needs of clients, brands, products, campaigns, and project teams.
Responsibilities and expertise
This role supports social media activities across platforms by planning content calendars, coordinating posts, preparing captions and creative briefs, publishing and scheduling content, monitoring audience interactions, and maintaining consistent brand communication. Responsibilities also include tracking engagement and performance metrics, identifying trends, supporting promotional campaigns, responding to comments and messages, and assisting with social media growth and lead-generation initiatives.
Collaboration and delivery
NAEEM PATOARY works with relevant colleagues, including graphic designers, video editors, content specialists, digital marketing professionals, project managers, sales teams, and stakeholders, to understand objectives, coordinate content and campaigns, communicate progress, review performance, respond to feedback, and deliver work that meets quality standards. Creativity, communication skills, audience awareness, consistency, analytical thinking, adaptability, continuous improvement, and dependable follow-through are important parts of the role.
